Precision Geotargeting
Some websites do offer geographically targeted advertising. For the most part these solutions require that a user have an account with the website. Geographic targeting on these websites is determined with profile-based targeting, using the address information supplied by the user.
IP-to-geography targeting solutions are based on a combination of automated algorithms and human analysts together mapping Internet topography. By examining the IP address of a computer using the Internet, these technologies are able to anonymously determine an end user's location.
Individually, profile-based and IP-to-geography solutions are fallible. Users may fail to update profile information while entire IP address blocks may be re-assigned to new cities, states, or even countries.
Whenever possible, VotessPlus combines these two methods, providing Double Confirmation TargetingSM for the location of a user viewing an advertisement.
If a site does not provide geographically targeted advertising, VotesPlus can in many cases target ads using IP-to-geography technology.
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